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Kivuko · The Crossing
Brand Hub Assets & Guidelines
The complete Kivuko brand library for the marketing team. Browse every logo, colour, font, icon, hero and image, and download each one in full high-resolution, or grab a whole section as a ZIP.
23 downloadable assets · 300dpi originals · works offline
The full brand system, 23 pages. Tap any page to enlarge.
Colour
The core system palette, shared with Podium Pursuit, plus Kivuko’s own secondaries and the four crossing colours.
Core & secondary
Charcoal
#1B2C33
Core / headings & body
Gold
#E38523
Core / accent
Sage
#819D9C
Kivuko secondary
Sand
#BEA07C
Kivuko secondary
Parchment
#FAF6EC
Background
The three crossings (plus marketplace)
Athlete
#E38523
From the field into the business of sport
Workforce
#819D9C
Into the business of sport
Learning
#BEA07C
The skills that get you hired
Marketplace
#1B2C33
The live jobs board
Typography
Four roles. Inter Display for the KIVUKO wordmark, Big Shoulders Display for campaign headings, Instrument Sans for THE CROSSING and body/UI, and Instrument Sans Italic for the tagline.
Aa
Big Shoulders Display
Campaign headings
700–800 weight
Aa
Instrument Sans
THE CROSSING · body · UI
400–700 weight
Aa
Inter Display
KIVUKO wordmark (logo)
SemiBold · opsz 32
Campaign artwork typography. On campaign imagery the type is set in two roles: Big Shoulders Display for the heading (700–800 weight, tight leading, often uppercase) and Instrument Sans for the sub-heading and supporting line (500–600 weight). Keep the heading dominant and the Instrument Sans sub-heading one clear step smaller, in charcoal, parchment or gold from the palette.
The brand fonts (Inter Display, Big Shoulders Display, Instrument Sans and its italic) as variable TrueType with their SIL Open Font Licence. Install the .ttf files, or load the families from Google Fonts.
Gallery 196 images
Every brand image, grouped by type. Click a section to expand it.
Hero Photography ▾
16:9 and master hero imagery for website and article headers. HERO-06 (Connected Futures) is the website hero in use; HERO-07 (Dual Athlete) is the campaign cover. Master heroes are supplied in seven formats for every channel.
1:1 imagery for square social and profile placements, 1800x1800 at 300dpi. The male and female sets mirror each other subject-for-subject so any placement can be gender-balanced.
16:9 ecosystem collages with a Gulf / Middle East flavour, extending the Story series (KIV-STORY-07-ME through 17-ME). Emirati and African subjects, connected-globe motif, Africa and Middle East data panels, Dubai skyline. Native 1672×941, 300dpi.
The crossing icons and the master mark. The primary Athlete, Learning, Marketplace and Workforce icons are the dimensional gold marks on transparent backgrounds; -REV variants are for use on charcoal, and the ring versions match the master mark for badge and app-tile use.
The four crossing icons as coloured badges, on circle and rounded square, plus a labelled square with the crossing name inside (Instrument Sans, matching THE CROSSING). Grounds: Athlete charcoal, Learning sand, Workforce sage, Marketplace gold. 1500² · 300dpi.
The Kivuko logo suite: emblem, horizontal and stacked lockups, with reversed variants for dark backgrounds. The B2B lockup (with the Podium Pursuit wordmark and the gateway line) is the logo used in the Podium Pursuit and Athlete Economy environment; the standalone Kivuko lockup is for Kivuko's own fan-facing contexts.
The Kivuko wordmark in Inter Display SemiBold with THE CROSSING in Instrument Sans. Standalone (Kivuko + The Crossing, or Kivuko alone), the Podium Pursuit endorsed lockup, the full lockup with the "Beyond the Podium. Into the Arena" tagline, and the primary gold-Crossing lockup. Each in charcoal and gold for light grounds, parchment for dark grounds.
Call-to-action buttons for the website and marketing materials. Eight labels (Join the Waitlist, Register, Get Started, Explore Courses, Learn More, Post a Job, Explore Careers, Sign In) in three styles: solid gold (primary), solid charcoal, and charcoal outline (secondary). Rounded pills in Inter Display SemiBold with a directional arrow. Plus the kivuko.io URL tab in charcoal, gold and parchment.
The launch execution in full, across both content streams: the Podium Pursuit 12-week editorial campaign, the Kivuko 15-week campaign calendar, the newsletter programme, the launch runway, campaign posts and finished launch artwork. Every downloadable asset lives on the Landing tab.
Two separate, concurrent plans. This content runs as two distinct streams that go out at the same time to different audiences. They are colour-coded throughout, navy for Podium Pursuit, gold for Kivuko, and never mixed. Use the switch below to view one plan at a time, or see both.
Plan A · Podium Pursuit
The 12-Week Editorial Campaign
Audience: the Podium Pursuit network
Podium Pursuit introduces Kivuko to its own network as the next expansion of the Athlete Economy. This is a separate plan from the Kivuko campaign, running concurrently to the same 22 October launch. Everything in this navy-bordered block is Podium Pursuit content.
The Two Streams, in One Line Each
Stream 1 · Kivuko
Kivuko · The Crossing in its own voice, to the open market: the sporting workforce, athletes, organisations and learners across Africa and the Gulf. Message: sport is a workforce, now it has a front door. This is the full campaign calendar shown below.
Stream 2 · Podium Pursuit
Podium Pursuit introducing Kivuko to its own network: the 6,000+ athlete base, federations, partners and followers. Message: the Athlete Economy is getting bigger. Podium Pursuit put the athlete at the centre; Kivuko opens the opportunity ecosystem around them. From Week 5 of launch, Podium Pursuit shifts from introducer to amplifier while Kivuko's own campaigns lead.
Shared, both streams
Cleared figures only: 147 roles across nine sectors, 54 courses with 30 free to start, 6,000+ elite African athletes across 62 nations and 47 disciplines. Answer-first openings, one consistent entity line, no inflated numbers. Full finished copy for both streams lives in the launch brief pack (Kivuko runway and Podium Pursuit article and post set).
Week 1 · The Next Chapter
Begin with Podium Pursuit. Why an athlete economy inevitably includes the people and organisations around athletes. Tease that the ecosystem is expanding.
Begin with Podium Pursuit. Why an athlete economy inevitably includes the people and organisations around athletes. Tease that the ecosystem is expanding.
Week 2 · The Unseen Workforce
Shift the lens from the athlete to the coaches, medical teams, analysts, media, events and commercial professionals behind sport.
Africa × Middle East: A New Corridor for Sports Talent and Opportunity
Call to action
Connect to Opportunity
Story Purpose
African talent and capability meeting the developing Middle Eastern sports economy, and ultimately global opportunity.
Week 12 · Brand Manifesto and Launch
Emotional culmination: passion to profession, athlete to next career, education to employment, another industry to sport, Africa to the Middle East to the world.
Emotional culmination: passion to profession, athlete to next career, education to employment, another industry to sport, Africa to the Middle East to the world.
Plan B · Kivuko
Full Campaign Calendar
Audience: the open market
Kivuko · The Crossing in its own voice: the 3-week pre-launch lead-up plus the 12-week post-launch programme across all three audiences. This is a separate plan from the Podium Pursuit campaign above. Everything in this gold-bordered block is Kivuko content.
Pre-Launch · The 3-Week Lead-Up
Primary call to action: join the waitlist. Secondary (organisations): post a job on the live board.
Week −3 · The Reveal · w/c Mon 28 Sep 2026
Announce that something opens in October, and open the waitlist.
W-3 · POST 1LINKEDIN COMPANY PAGE · TUESDAY · 29 SEP · COMPANY
Caption
In October 2026, sport across Africa and the Gulf gets something it has never had: a single, verified marketplace for the people who make it run.
It is called Kivuko, Swahili for a crossing place. A marketplace and a skills-building engine covering 62 nations, where talent crosses into work and rises.
The job board is already live. Full registration opens in October. If you want to be one of the first across, join the waitlist now, link in bio.
Kivuko is the sport-careers marketplace and skills-building engine for the Athlete Economy and Podium Pursuit. kivuko.io
Navy graphic with the Kivuko emblem reading: October 2026. The Crossing opens. A sport-careers marketplace for Africa and the Gulf. Join the waitlist.
Social artwork
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W-3 · POST 2INSTAGRAM · WEDNESDAY · 30 SEP · COMPANY
Caption
What opens in October 2026? A front door to careers in sport that has never existed here before.
Kivuko is where the people who make sport run, coaches, media, medics, operations, commercial, and the people trying to get in, will build one verified profile and be found for real roles.
The board is live today. Registration opens in October. Join the waitlist and cross first.
Kivuko is the sport-careers marketplace and skills-building engine for the Athlete Economy and Podium Pursuit. kivuko.io
Parchment graphic with the Kivuko emblem and the words: Opening October 2026. Careers in sport, across Africa and the Gulf. Join the waitlist.
Social artwork
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W-3 · POST 3LINKEDIN COMPANY PAGE · THURSDAY · 1 OCT · CORRIDOR INTELLIGENCE
Caption
Why build this now? Because of what is coming to this corridor, and who will have to staff it.
In 2026, Dakar hosts the Youth Olympic Games, the first Olympic event on African soil. In 2030, Morocco co-hosts the World Cup. In 2034, Saudi Arabia hosts it. Between them, the Gulf runs a year-round events calendar of its own.
Every one of those events runs on a skilled workforce that currently has no organised place to be found. Kivuko opens in October to change that. Join the waitlist.
Kivuko is the sport-careers marketplace and skills-building engine for the Athlete Economy and Podium Pursuit. kivuko.io
Timeline graphic: 2026 Dakar Youth Olympic Games, the first Olympic event on African soil. 2030 Morocco co-hosts the FIFA World Cup. 2034 Saudi Arabia hosts the FIFA World Cup. Who staffs all of it?
Social artwork
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Week −2 · The Case · w/c Mon 5 Oct 2026
Make the problem undeniable; the waitlist and live board are the fix.
W-2 · POST 1LINKEDIN COMPANY PAGE · TUESDAY · 6 OCT · CORRIDOR INTELLIGENCE
Caption
Why is it so hard to hire for sport roles across Africa and the Gulf? Because the tools were built for volume, not for fit.
Post a role on a general board and you get a hundred applications, every credential self-declared, every CV written to beat a keyword filter. All of the screening still sits with you.
Kivuko is the alternative: a maintained register, profiles verified before you see them, scored against the role. The board is live now, so you can post a role today. Full matching opens in October.
Kivuko is the sport-careers marketplace and skills-building engine for the Athlete Economy and Podium Pursuit. kivuko.io
Parchment graphic listing sport roles beyond the field: media and content, operations, commercial, sports medicine, coaching and technical, technology and data. Your skills already qualify.
Social artwork
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W-2 · POST 3LINKEDIN COMPANY PAGE · THURSDAY · 8 OCT · COMPANY
Caption
You do not have to wait for October to use Kivuko. If you are hiring for a sport-industry role, the board is live today.
Post a role at marketplace.kivuko.io through the Post a Job route. It is reviewed and published to a board seen by talent across the Gulf, with African roles being added now.
This is the first crossing open: the Workforce Crossing. Post your role, and be among the first organisations on the board when the full marketplace opens in October.
Kivuko is the sport-careers marketplace and skills-building engine for the Athlete Economy and Podium Pursuit. kivuko.io
Navy graphic reading: The board is already live. Post a sport-industry role at marketplace.kivuko.io. Reach verified talent across Africa and the Gulf.
Social artwork
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Week −1 · The Countdown · w/c Mon 12 Oct 2026
Convert with urgency. Registration opens next week; the waitlist crosses first.
W-1 · POST 1LINKEDIN COMPANY PAGE · TUESDAY · 13 OCT · COMPANY
Caption
Next week, registration opens on Kivuko, and everyone on the waitlist crosses first.
One verified profile across 62 nations and 147 roles. A readiness score against any role, and the exact course that closes the gap, with 30 of 54 free to start.
This is the last week to join the waitlist and be among the first across when the doors open. After launch you join the queue. Before it, you lead it.
Kivuko is the sport-careers marketplace and skills-building engine for the Athlete Economy and Podium Pursuit. kivuko.io
Navy graphic reading: Next week, The Crossing opens. Everyone on the waitlist crosses first. Join before launch.
Social artwork
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W-1 · POST 2INSTAGRAM · WEDNESDAY · 14 OCT · COMPANY
Caption
One gateway, three crossings, and one of them is already open.
The Athlete Crossing: athletes, active and retired, crossing into brand, capital and career. The Workforce Crossing: the people who make sport run, crossing into roles, and this one is live now. The Learning Crossing: for everyone building a credentialed life in sport.
One profile carries you across all three. Registration opens next week. Join the waitlist today.
Kivuko is the sport-careers marketplace and skills-building engine for the Athlete Economy and Podium Pursuit. kivuko.io
Navy graphic listing the three crossings: the Athlete Crossing, the Workforce Crossing (live now), and the Learning Crossing. One profile carries you across all three.
Social artwork
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W-1 · POST 3LINKEDIN COMPANY PAGE · THURSDAY · 15 OCT · CORRIDOR INTELLIGENCE
Caption
A marketplace works when both sides show up. Next week the workforce arrives. This week is for the organisations that will hire them.
The board is live now. Post a sport-industry role at marketplace.kivuko.io and it is there waiting when registration opens and verified, scored candidates start crossing.
Be one of the founding organisations on the board, not one that arrives after the talent has already been matched. Post your role before launch.
Kivuko is the sport-careers marketplace and skills-building engine for the Athlete Economy and Podium Pursuit. kivuko.io
Parchment graphic reading: Organisations, be on the board when the workforce arrives. Post a role at marketplace.kivuko.io before launch.
Social artwork
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Pre-Launch Articles
Pre-launch article
What Is Kivuko, and Why Now?
Kivuko is a sport-careers marketplace and skills-building engine for Africa and the Gulf, opening fully in October 2026, with its job board already live. It exists because sport across these 62 nations is a workforce without a register: no organised place where verified, available talent can be found by the organisations that need it.
Ask most people what jobs exist in sport and they name the ones on the field. Almost nobody names the analyst, the producer, the physiotherapist, the event crew or the commercial team behind them. Yet those roles are the majority of the work, and across Africa and the Gulf they are filled through word of mouth and closed networks. Good people never hear about the work. Organisations spend weeks filling a role a verified register could fill in days.
Kivuko fixes the supply side. It defines the work first: 147 roles across nine sectors, each carrying its required skills against a controlled vocabulary of 51 terms, so a role in one market is genuinely comparable to a role in another, and a career-changer can be scored honestly against a role they have never formally held. On top of that sits verification, a readiness score, and a curated catalogue of 54 courses that name the exact gap between where someone is and the role they want.
The timing is not arbitrary. Dakar hosts the Youth Olympic Games in 2026, Morocco co-hosts the World Cup in 2030, and Saudi Arabia hosts it in 2034. The workforce those events require is being built now, and it needs somewhere to be found. That is what opens in October.
Between now and then, there are two things you can do. If you work in sport, or want to, join the waitlist so you are among the first to register. If you hire, the board is already live, so you can post a role today.
Kivuko is the sport-careers marketplace and skills-building engine for the Athlete Economy and Podium Pursuit. kivuko.io
WEEK minus 2 · THE PROBLEM, AND THE FIX
The Case
Goal: make the problem undeniable to both sides, hiring is broken, being found is broken, and position the waitlist and the live board as the fix. This is the week the organisation call to action steps forward.
Sport Is a Workforce. Why It Has Never Had a Register.
Sport is a workforce, and across Africa and the Gulf it is a workforce without a register: no organised place where verified, available talent can be found by the organisations that need it. That single gap is why hiring in sport here still runs on WhatsApp groups and word of mouth, and why so much talent stays invisible.
Behind every match day is a workforce that never appears on the broadcast. Media and content teams cover it. Operations staff run it. Commercial managers fund it. Medical and performance professionals protect the athletes. Coaches and technical staff prepare them. Name them all and you are well past a hundred distinct roles. Kivuko counts 147 across nine sectors.
A register has never existed for a simple reason: nobody defined the work in a shared language first. A job called one thing at a club in Nairobi is called something else at an event company in Riyadh, so the two were never comparable and no register could hold them both. Kivuko starts there, with a controlled vocabulary of 51 skills that every one of the 147 roles is mapped against. That is what lets the same profile be scored fairly across markets, and what lets experience from an adjacent industry count properly instead of being ignored.
For organisations, the effect is that volume becomes a shortlist. Instead of a hundred self-declared CVs to screen, a verified, scored pool that has been checked before it reaches you. For the workforce, it means one profile, built once, that travels for the rest of a career in sport, and an honest map of the single thing standing between you and the role you want.
The board is live now, so organisations can post roles today. Individual registration and the readiness score open in October. Until then, the waitlist is how you reserve your place.
Kivuko is the sport-careers marketplace and skills-building engine for the Athlete Economy and Podium Pursuit. kivuko.io
WEEK minus 1 · LAST CALL BEFORE THE DOORS OPEN
The Countdown
Goal: convert the warmed audience with urgency. The register opens next week. Everyone on the waitlist gets a personal link first. Last call to be first across, and a final push for organisations to seed the board.
To be first across when Kivuko opens in October, do one of two things now, depending on which side of the crossing you are on. If you work in sport or want to, join the waitlist. If you hire for sport, post a role on the board, which is already live.
Here is what joining the waitlist gets you. On the first day of registration, everyone on the list receives a personal link before any public announcement goes out. You build your profile ahead of the rush, and you are visible to organisations from day one rather than weeks later. There is no cost, and nothing is asked of you now beyond your name and how to reach you.
For organisations, the board does not wait for October. The Workforce Crossing marketplace is live at marketplace.kivuko.io, and the Post a Job route lets you submit a sport-industry role today. It is reviewed and published to a board already seen by talent across the Gulf, with African roles being added. Posting now means your role is in front of the first wave of verified candidates the moment they arrive.
When full registration opens, the rest follows: a verified profile built once and carried for a career, a Match Readiness Score out of 100 against any of 147 roles, the single factor holding that score back named plainly, and the specific course that closes it from a catalogue of 54, with 30 free to start. Registration is free and stays free, because Kivuko earns from the hiring side, not from the people looking for work.
Two actions, one deadline. Join the waitlist, or post a role. Both take a few minutes, and both put you at the front when the doors open.
Kivuko is the sport-careers marketplace and skills-building engine for the Athlete Economy and Podium Pursuit. kivuko.io
Handoff into the launch runway. At the end of Week minus 1, the waitlist is the asset that makes the launch convert instead of starting cold: a named list, segmented by audience, ready to receive a personal go-live link on day one. That day-one moment is Week 1 of the Launch Runway below.
Dakar 2026 to Saudi 2034. The workforce demand is coming. Build your pipeline before it does.
Call to action
See the platform
Article
▸ Hiring for the Decade of Events
Visual note
Event timeline with staffing-demand curve overlay
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Week 8 · SkillsArticle · LI, EM
Topic
Why Verified Learning Changes the Market
Hook
When a credential is confirmed and tied to a role, it becomes a currency the market trusts.
Call to action
Browse courses
Article
▸ Why Verified Learning Changes the Market
Visual note
Trust-currency visual, verified credential flowing to a hirer
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Week 9
Africa and the Gulf, One Corridor
Week 9 · IndividualsArticle · LI, EM
Topic
Africa and the Gulf, One Corridor
Hook
A decade of world sport is arriving. Dakar 2026, Morocco 2030, Saudi 2034. Who staffs it?
Call to action
Register free
Article
▸ Africa and the Gulf, One Corridor
Visual note
Map of the corridor, 62 nations, event timeline band
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Week 9 · Rights HoldersVideo · LI
Topic
Post a Role in Minutes
Hook
From job spec to live listing, matched to verified candidates, in one short walkthrough.
Call to action
Load a role
Article
Visual note
Screen-record of the employer posting flow
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Week 9 · SkillsCarousel · LI, IG
Topic
Pick the Course That Lifts Your Score
Hook
Not sure where to start? Match the course to the role you want. Five worked examples.
Call to action
Start a course free
Article
Visual note
5-slide role-to-course matcher, score-lift arrows
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Week 10
Ten Minutes to a Profile
Week 10 · IndividualsVideo · LI, IG, X
Topic
Ten Minutes to a Profile
Hook
Watch a profile get built end to end in the time it takes to make a coffee.
Call to action
Register free
Article
Visual note
Timed screen-record of the register flow, ten-minute counter
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Week 10 · Rights HoldersPost · LI, X
Topic
Your Brand on the Right Side of Fair
Hook
Organisations that hire on the record attract better talent. Fairness is a recruitment edge.
Call to action
See the platform
Article
Visual note
Employer-brand card, gold accent, fairness-as-edge line
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Week 10 · SkillsPost · LI, X
Topic
The Flagships We Are Building Toward
Hook
Two flagship qualifications anchor the top of the ladder. Both pursued, neither yet signed.
Call to action
Browse courses
Article
Visual note
Two-flagship graphic with honest 'in progress' tag
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Week 11
Every Crossing Funds the Next
Week 11 · IndividualsPost · LI, X
Topic
Every Crossing Funds the Next
Hook
Registering is free. Here is who actually pays, and where it goes.
Call to action
Register free
Article
Visual note
Athlete Impact Fund flow diagram, gold arrows
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Week 11 · Rights HoldersCase · LI, EM
Topic
Case: A Brand Sources Athletes
Hook
A brand needed athletes priced honestly, not guessed. The Athlete Value Index did the rest.
Call to action
Book a demo
Article
Visual note
AVI pricing visual, consented brand context
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Week 11 · SkillsArticle · LI, EM
Topic
Learning for the Decade of Events
Hook
The events are coming faster than any college can staff them. Verified, fast, free to begin.
Call to action
Start a course free
Article
▸ Learning for the Decade of Events
Visual note
Event-demand curve vs training-supply, gap closed by engine
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Week 12
Be One of the First Across
Week 12 · IndividualsArticle · LI, EM, WA
Topic
Be One of the First Across
Hook
The register is open. If you have the talent and have been waiting for the door, this is it.
Call to action
Register free
Article
▸ Be One of the First Across
Visual note
Call-to-cross hero, reversed logo on navy, QR to register
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Week 12 · Rights HoldersArticle · LI, EM
Topic
Open Your Account. Load Your First Role.
Hook
The register is live and the candidates are verified. Put your first role in front of them.
Call to action
Register your org
Article
▸ Open Your Account. Load Your First Role.
Visual note
B2B call-to-action hero, kivuko.io URL, demo-booking QR
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Week 12 · SkillsArticle · LI, EM, WA
Topic
Start Where You Are. Cross for Free.
Hook
Wherever you are starting from, the first step costs nothing. See your gap, start the course.
Call to action
Start a course free
Article
▸ Start Where You Are. Cross for Free.
Visual note
Call-to-start hero, free-first-step motif, register QR
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The Crossing Dispatch · Newsletter
Monthly LinkedIn newsletter. Issue 1 launches week of 22 Oct 2026, once the page passes 150 followers (the 2-week pre-launch goal). Each issue = newsletter + companion short post + founder repost, with the image/banner mapped per component.
Issue 1 · Launch (Wk of 22 Oct 2026)
Round-up of the pre-launch countdown + intro to the newsletter; three ways to cross.
Launch weeks 1–4 (arrival → proof) plus the launch and pillar articles, with the image/banner per item. Post-launch weeks 5–12 reuse the three campaign families.
LAUNCH RUNWAY · WEEKS 1–4
Arrival to proof. One shared calendar; posts share the week theme.
